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That fellow sitting next to me didn't just mistake the XPS for an Air because it's so thin - 0.7 inches thick at its thickest point. Or it would, if the XPS 13 just didn't have three distinct pain points – its trackpad, screen, and battery life. (Toshiba, HP, Acer, and Lenovo have all released ultrabooks in the last couple of months.) However, where the others have fallen short - notably on the balance of price, design, and quality - Dell has a very strong shot at succeeding. They look to go toe-to-toe with Apple's leading laptop, with a thin design, fast boot times, and promises of long battery life.

Thanks to Intel's push, the XPS 13 is the fourth ultrabook to be released in the last couple of months. And that's exactly the point, except Dell's charging $300 less for similar features. The ultrabook - a term coined by Intel to describe a new category of thin and light Windows laptops - bears a striking resemblance to Apple's MacBook Air in both physical design and features. I don't actually have a MacBook Air, at least not on the flight, but he isn't the first person in the last couple of weeks to mistake Dell's new ultrabook for Apple's ultrathin laptop.

Ma— - "So you have a MacBook Air," a man sitting next to me on a flight from New York to San Francisco says to me as he gestures at the laptop stuffed in my seat pocket.